The Client:

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Ashe Business Consulting

Educational consultants providing financial and senior  management to schools, academies and sixth form colleges so they can concentrate on what they do best.

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The Challenge:

 

The client had a stand at a business show and wanted an easy way to gather email addresses to follow up and secure consultations.

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The Solution:

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I created a branded template within Mailchimp to be used on the client's tablet for collecting the details of interested business show attendees. On entering their details, they would immediately receive a brochure giving more detail on cloud accounting.

 

I set up the automation within Mailchimp using a brochure  the client already had as a lead magnet. All subscribers were then automatically entered into a specific 'BUSINESS SHOW' segment within the Mailchimp platform.

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I followed this up with two further automated emails asking if the attendee had any questions about the brochure and inviting them to book a free consultation to discuss in more depth.

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