The Client:

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Kenny Baraka, Team B
Youth Engagement Consultant/Rap & Creative Writing Specialist.

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The Challenge:

 

The client wasn’t even sure he truly wanted a website, let alone who his audience was. But he needed to increase his income.

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The Solution:

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I worked extensively with the client to drill down into who his audience is. I produced copy reflecting his particular style of New York no-nonsense, and hitting the pain points of his target readership.

 

The result: a platform to showcase the client's experience, how he could help his audience and exactly what they would be getting once they decided to work with him.

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